Say good-bye to the "Army of One". The Army has contracted McCann WorldGroup to a 5 year 1 billion dollar deal. Yes, 1 billion dollars. That's your tax money working hard for you.
The new slogan is....drum role Doc..........................
ARMY STRONG. The cartoon bubble is operating in full force right now. It has that...ummmm Tarzan ring to it, doesn't it? I can see a general swinging from a vine with W under his arm.
"Army Strong, taxpayers stupid"
The new slogan is meant to convey the idea that if you join the Army you will gain physical and emotional strength, as well as strength of character and purpose. It "speaks to the essential truth" of being a soldier, Army Secretary Francis J. Harvey said.
Not to mention IED shrapnel embedded in your skull.
It just never ceases to amaze me that our military has to have a slogan and hire marketing guru's. Why not, "Kill'em ALL"? Oh, I forgot that was a Metallica album. Watch out Lars may sue W if he tries to use that.
How bout, "Evil do'ers out" or better yet "Let's piss the whole world off, fuck our economy up, kill our kids and then retire to Texas"
All I can say is WOW.